Data quality is crucial for successful data-driven decision-making processes. However, companies struggle with improving their data quality and keeping it on a high level. This difficulty increases with the size of an organization, the complexity of tracking requirements and the up-to-dateness of an IT-infrastructure. This talk takes a journey through the data analytics lifecycle from tracking design, over integration to aggregation, analysis, and interpretation. On this way, it emphasizes on common data quality issues and how to avoid or improve them in existing productive systems. Overall, the talk aims at providing best practices for investigating and improving data quality by showing common real-world scenarios and hands-on recommendations.

During this talk, you will learn why and how Simon and his team at Boehringer Ingelheim created their own Tag Management solution and centralized web analytics implementation within one global central business service.
Learn what they have learned during this process without actually taking the time for yourself to generate those learnings. This session is crossing organizational borders between business and IT stakeholders, presented by a business stakeholder who is best friends with IT.

Anfang Oktober war sie da, die befürchtete Schlagzeile „EuGH: Alle Cookies bedürfen einer vorherigen ausdrücklichen Einwilligung des Nutzers“. Doch stimmt das überhaupt und ist die hektische Betriebsamkeit berechtigt? Was ist zum Beispiel mit Session-Cookies? Und wie sollte ein Cookie-Opt-in aussehen? Die Session vergleicht die gängigen Varianten von Cookie-Bannern, erläutert die Unterschiede zwischen DSGVO und ePrivacy und gibt konkrete Tipps für die Praxis.

How do you provide data effectively to your organization? How can it help you drive digital transformation in your department? How can the analytics team transform themselves from reporting squirrels to analytics ninjas?
In this session we will show how Siemens AG uses data as a key ingredient in their communications activities. Get insights on the necessary framework and lessons learned from implementing a truly data driven approach in their comms department. Learn how to drive democratization of data and the sharing of knowledge with some real life examples that can easily be implemented.

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