The rise of generative AI has brought AI solutions to the forefront of business leaders‘ minds. Companies in all industries are looking to use AI to improve process costs and quality. But while machine learning products have long been hidden in technical components to predict churn, forecast sales, recommend the next movie, or improve processes, they are now on the verge of being used by large parts of organisations. Of course, use cases need to be identified, scalable, and maintainable. But what do we need to do to ensure that these solutions are used in everyday work? How do we convince large parts of an organisation to use and rely on our solutions to make business decisions (and potentially affect their personal careers)? We need TRUST! Building trust in the solution is an essential part of successful AI projects.