Traffic is the key to unlocking greatness when developing digital products or services. Producing high quality traffic is what makes a marketer advanced and valuable for his company. However, data strategists are noticing that most marketers put too much focus on raw numbers, which leads to disappointing outcomes and a lot of wasted resources. So, let’s talk about how to put the horse before the carriage and not the other way around to generate good quality traffic. In this session, Lucy will talk about how we can use existing data to generate insights needed to meet the customers where they are in the journey and speak to them like we know them (because we do). You will walk away with a list of strategic To-Do’s that will help you generate high-quality traffic that contributes to the overall value generation.